![]() ![]() Each of these 3 is typically a two or three minute read and contains useful ideas you can put into practice right away. I publish weekly newsletters on using LinkedIn for Sales, LinkedIn for Marketing and Advanced LinkedIn Strategies and Tactics. You may turn up in LinkedIn search results, but that does not mean the searchers are looking at your profile. But my search will be one of the ones you showed up in when you get your weekly search stats next week. So congratulations, if you are a LinkedIn member and live in North America, you just showed up in my search results….with 180 million other people. Let me summarize with an example: I just stopped writing for a moment, hopped on LinkedIn and did a search for people in North America. They put titles in the search box instead of searching by title…they search too broadly by geography…and they get too many results, most of them garbage results. Most LinkedIn users have no clue how to search effectively. For one, that’s what you’re supposed to do on LinkedIn and two, you said you’re viewing in private mode so they can’t see your view anyway. Stop worrying about people knowing you viewed them. And this is the biggest one, which ties all the others together: The purpose of LinkedIn is to connect to people, including and especially those who you do not already know. Search appearances feature is available to all LinkedIn members and shows how many times your profile was listed in search results, but this does not necessarily indicate that your searchers.The last time I was a VP Marketing was the late 90’s. ProfileHealthCheck IWantAJob COVID19Jobs In this video I am explaining how the search appearances of your profile works on LinkedIn. In my case they were VP Marketing, Coach and Consultant. ![]() LinkedIn will tell you what keywords they used to search.Again, with no context, what am I to think of this? Six percent of the people whose searches I turned up in last week were “Founders”. LinkedIn shows you what your searchers do.Was it the HR department looking for employees? Was it someone researching an industry? A vendor doing research? A salesperson looking for prospects? This has absolutely zero value because you don’t know what these people were searching for. LinkedIn shows you five companies where your searchers work.When was the last time you performed a Google search and reviewed all the results? LinkedIn doesn’t say whether you were on page 1 – and likely to be seen listed in the results – or on page 27, where you will hardly ever be seen. You are not told where you ranked in those search results. ![]() Here are five reasons why “Your Weekly Search Stats” should be ignored: Take it from someone who knows: “You appeared in 412 searches this week.” is about as disingenuous a statement as you will ever read. You can then click on it and go to learn more about “your searchers”. This just in: No one is searching for you.Įvery week, LinkedIn slips you a notification that says something like: “You appeared in 412 searches this week”. Why being a grain of sand in this photo can be like being found in LinkedIn ![]()
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